First, we need to determine how much website traffic you’re missing out on. Let’s take a moment to conduct a very basic SEO audit of your business’s online presence.

How?

Open a new tab and Google “best [your service] in [where you offer it]”. For example, “best boat repairs in ocean city nj”.

If you see your business on the first page of Google, you’re doing okay. But the businesses in the top 3 results are doing much better. It may be unfortunate, but the overwhelming majority of consumers use one of the top 3 results.

Now, let’s dig a little deeper: Once you’ve found your business, how easy is it for a potential customer to get in contact with you? Is your website, phone number, and general information easily accessible? Your Google Business Profile needs to be informative, and regularly posting content on your website is key.

Even further, your potential customers require an easy-going, actionable website that’s optimized for mobile, and properly communicates the value of your product or service.

The more steps and Google results there are between you and your potential customers, the harder it is for people to give you their money.

Get more customers from Google

Google’s algorithms are in a constant state of flow, your e-commerce store has competition and you’re worried about staying in business. Truth be told, these aren’t unreasonable concerns — your margins will be substantially lower if your website isn’t noticed on search engines. 

SEO is one of the most important factors in running a successful business in the modern age, as it can benefit every business that has a website; from start-ups to fully fledged money-making corporations.