cruisers ACADEMY
cruisers ACADEMY
Explore our work with Cruisers Academy from April to June 2022.
objective
Cruisers Academy had the goal of overall increasing the customers they were acquiring from Google. At the time, the majority of their clients found them via their social media presence. They wanted to generate more sales through search engines to create more sustainable revenue.
solution
The Ugly Pages put together a 3-month plan to get started. We spent the first 1-2 months creating detailed service pages to cover their wide range of offerings. We followed a strategic content & SEO plan to maximize conversions and provide the information their potential customers would want to see.
the details
- Website redesign. Light visual redesign of site to increase conversions & minimize necessary actions for clients to reach their goals. This meant reorganizing navigation, creating new pages, enhancing call-to- actions, and more.
- Local SEO. We took a fine-tooth comb through the Google Listing to ensure it's optimized for maximum conversions. This included rewriting their business description, responding to reviews, adding photos, and more.
- Website SEO. Tagging, compression, and more technical SEO was done to help Google best understand their business. All metadata was manually written to encourage more clicks.
- Content Creation. We wrote weekly articles answering common sailing questions their potential clients would have.
the RESULTS:
Keyword rankings are any time your website appears in Google search results. So for example, if your site only appears when someone Googles "best hamsters in Milwaukee" you would have 1 keyword ranking.
Keyword Rankings
APRIL 2022
JULY 2022
Clicks are any time someone selects your website from Google search results.
Clicks
FEBRUARY TO APRIL 2022
MAY TO JULY 2022
Impressions are any time someone sees your website in Google search results.
Impressions
FEBRUARY TO APRIL 2022
MAY TO JULY 2022
"Right away we saw a spike of interested people, led straight to us by the upgrades on our website. Turns out checking all the boxes that makes Google "like you" is definitely worth the time! If you too are an entrepreneur, I highly recommend reaching out to these specialists so you can focus on whatever you do best."
Alex Blue
Co-owner, Cruisers Academy
The Cruisers Academy crew was stoked about the visible increase in bookings that hit in just our third month of working together.
Let's create a steady flow of customers for you from Google.